Royal FloraHolland: All orders digital by the end of 2020 via Floriday

By the end of 2020 at the latest, all direct transactions on the marketplace of Royal FloraHolland will only take place digitally. For growers, this means that by the end of 2020:

• All offers for direct trading will be placed on Floriday or will be available via a link to the company’s own software package.
• The Connect-EAB can no longer be used for the settlement of direct trade.
• Manual order entry for a buyer is no longer possible.

Read more and view the frequently asked questions on the Floriday website.

Floriday is launching a new functionality for growers: My Store. This functionality provides growers the opportunity to activate their own store and give their regular direct trade buyers access to their supply. All orders placed by a buyer in the grower’s store are 100% digital. My Store offers growers the opportunity to bring their entire assortment and supply directly to the buyers’ attention. Buyers viewing the grower’s store will only see the prices and quantities that are applicable to them. Growers can present their assortment in a professional format, by creating collections and adding pictures, including their own logo. Growers can also have direct insight into which buyers have viewed the store.

Royal FloraHolland’s new Nationwide Auctioning depends on 100% Remote Buying (KOA). It is important that buyers switch to the KOA Buyers Workstation before 2 November. From that moment on, all auction room workstations will be converted to KOA Buyers Workstations, and this will be the only way to buy from the auction room on the Royal FloraHolland clocks.

New Kenyan flower exporter gets off to a challenging start

In Floral Daily (7 September) one Kenyan exporter, Samwel Orioki of Progeny Ventures Ltd, describes how his new startup chose the worst time to tap into the flower industry with the onset of Covid-19. As the situation is improving, the first orders are now coming in and they are looking forward to finally shipping the first flowers. Before starting up the business, they did a lot of research on what quality is required in different countries and tried to find farms that meet these quality standards. “Different markets require different flowers and, in some cases, a farm does not have the required flowers or the right quality to deliver to their client, we therefore give our clients an option of picking different flower quality from a variety of farms. […] Also, this way, when we cannot supply our client, we will ask another farm to do so on our behalf. It is all about working together.” Following the initial drop in demand due to Covid-19, “Demand is increasing, more growers are increasing production – with some even increasing their acreage – and more flowers can be shipped to their final destination. We are now in touch with some potential clients in the UK and the Netherlands. It is quite a challenge to start up a business relationship in such exceptional times, but I have high hopes.”